148: Why Your Manufacturing Business Should Be Boring with Marc Bowers

We know what you’re thinking…this episode title is against everything we stand for! But hear us out… 

“Manufacturing should be boring” may sound like the antithesis of this podcast but, as you listen, you’ll understand what this guest means. 

On this episode of Manufacturing Happy Hour, we are joined by St. Louis Makes Executive Director, Marc Bowers. St. Louis Makes is a non-profit helping emerging and mid-sized regional manufacturers drive sales expansion through product innovation and new marketing opportunities. 

Marc joins the show to discuss the main how-tos of running a manufacturing business, why old-school entrepreneurship is making a comeback and the advantages of thinking outside the box.

Plus, an explanation for our title! 


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3 Quick Things from this Episode

  1. Leaders should know their business inside out before seeking new adjacent opportunities. 
  2. Focus on the customers who yield great business for you but aren’t so high touch. 
  3. Taking alternate paths isn’t a bad thing. Understanding how different people think will serve you well. 

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Tweetable Quotes

  • Everything that I’ve learned, I’ve learned from somebody else. It’s not like the knowledge spontaneously popped into my head. The way I’ve done that is by taking calls where other people maybe wouldn’t have. 
  • “There’s value in developing that diverse background, having perspectives on areas that are outside your immediate area of focus. 
  • “The smaller the company, the bigger the opportunity…until you get too small.” 

Please Scroll Down for Recommended Resources from this Episode

Do you want to connect with other leaders that are moving the needle in manufacturing everyday? Then make sure to join us in the Manufacturing Happy Hour Industry Community on LinkedIn. 

TRACTIAN is the all-in-one industrial workspace designed to make maintenance more streamlined, reliable and profitable. TRACTIAN’s solution integrates condition monitoring IoT sensors and an asset management software to create the most complete maintenance ecosystem on the market. Hear our full interview with their Founder Igor Marinelli. 

Interested in generating leads through videos, podcasts, or other digital content? Then make sure to check out our 6 Strategies for Growing Your Manufacturing Business Using Social Media. 

What We Discuss with Marc

  • The infrastructure of St. Louis 
  • The return of old-school manufacturing entrepreneurship 
  • The customers manufacturing leaders should focus on 
  • What to do before seeking out adjacent business opportunities 
  • Why you need to know the business inside out 
  • The benefits of taking alternative career paths 
  • Leveraging the importance of education 
  • Steps to buying a manufacturing company 
  • Important how-tos when running a manufacturing business 

Recommended Resources

  • MarcBowers.com, helping companies drive up revenue through data-driven solutions for sales growth 
  • St. Louis Makes, a St. Louis, Missouri-based 501c3 non-profit and the only community peer group that serves emerging and mid-size regional manufacturers to help them drive sales expansion through product innovation and identification of new market opportunities 
  • Cortex Center for Emerging Technologies (CET), an affiliate of St. Louis’ Cortex Innovation Community since 2012, the CET provides the infrastructure and resources needed for early-stage, high-growth companies in the fields of information technology, bioscience and consumer/manufactures products to innovate and thrive 
  • O’Connell’s Pub, an old Irish bar serving up some of the best burgers in St. Louis 

Connect with Marc