169: How to Apply “The Hospitality Mentality” to Manufacturing

Hospitality and the manufacturing industry couldn’t be further apart, right? But it turns out there are some universal lessons when it comes to delivering a great customer experience that apply no matter what industry you’re in. Whether you’re dealing with guests, customers, clients, or visitors, the “hospitality mentality” is key to success – says returning guest Josh Liebman, guest experience expert, podcast co-host of AttractionPros, and author of The Hospitality Mentality.

Josh joined us back in episode 17 to talk about what manufacturers can learn from the amusement park industry. In this episode, he goes one step further to break down the mindset that manufacturers can borrow from hospitality. He explains how to create lifelong fans of your brand, the true cost of negative reviews, and how the “recovery paradox” can help you turn negative reviews into something positive. 

We also hear his advice on creating memories as a business model, his advice for helping your team adopt the right mindset, and what he’s learned from the manufacturing industry.  

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3 Quick Things from this Episode

  1. The recovery paradox means that even if a customer has a bad experience, if the business handles it right, they may have a more satisfying experience than someone who was satisfied to begin with. 
  2. Think of your customers as potential influencers. Whether they influence 10 or 10,000 people in their network, each customer can recommend or not recommend working with you.
  3. People don’t choose experiences; they choose the memory of an experience. So, creating positive memories for customers isn’t just a nice-to-have, it’s a key business strategy. 

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Tweetable Quotes

  • “We’ve built into our culture service recovery. So not only are we canceling out a bad experience, we’re regaining that satisfaction. We’re regaining that trust, and in many cases, that leads to loyalty.”
  • “I treat every single guest as an influencer, whether they have 10 followers or 10 million, because people who are of the demographic of the business you’re talking about, visit again or do business with you again. They influence others.”
  • “The way we remember something turns into our action in the future. It becomes the way we perceive what that experience was, and that perception determines our satisfaction or our dissatisfaction, and that determines how we share and broadcast that experience to others.”

Please Scroll Down for Recommended Resources from this Episode

Do you want to connect with other leaders that are moving the needle in manufacturing everyday? Then make sure to join us in the Manufacturing Happy Hour Industry Community on LinkedIn.

SwipeGuide is empowering frontline excellence through standard work and skills development. The clear-cut platform lets frontline teams coordinate instructions, checklists, and training to optimize processes. Hear how HEINEKEN is using SwipeGuide in Episode 167.

3M’s Clash of the Grinders: Student Edition is a high-stakes grinding and welding competition that pits soon to be pros against each other to find the next best in the skilled trades. 3M is committed to skilled trade education with a goal of creating 5 million skilled trades and STEM learning experiences designed to inspire curiosity, improve educational outcomes, and provide transformational opportunities for underrepresented individuals. Make sure to subscribe to the 3M Abrasives YouTube channel to catch 

What We Discuss with Josh

  • Josh explains what he means by a “hospitality mentality” and why it applies to all different industries 
  • We hear what led Josh to write his book 
  • How you can apply the hospitality mentality to turn people into a customer for life 
  • The true cost of negative customer reviews and how you can use them to your advantage 
  • Josh’s advice for instilling the hospitality mentality in frontline staff in the manufacturing space 
  • Josh shares his advice for creating “raving fans” 
  • The top thing that has shifted in Josh’s mindset  
  • Why we’re in the business of “creating memories” and how this can apply to manufacturing 
  • What Josh has learned about manufacturing over the years 

Recommended Resources

Connect with Josh

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