by Chris Luecke | Sep 7, 2021 | Education, Marketing, Podcast
Is it time to finally put the spotlight on manufacturing? Traditionally, manufacturing has been a world people outside the industry don’t hear much about. It’s not seen as a flashy industry. People aren’t making TV shows and Hollywood movies about it. Manufacturing...
by Chris Luecke | Mar 9, 2021 | Marketing, Podcast, Show Notes
If you’re familiar with the term “digital twin” in manufacturing, maybe it’s time to start thinking of blogs, videos, and social media content as the digital twin of your sales force. Greg Mischio is the Owner & Founder of Winbound, a marketing agency that...
by Chris Luecke | Dec 15, 2020 | eCommerce, Marketing, Podcast
Curt Anderson, author of the fantastic book “Stop Being the Best-Kept Secret: Manufacturing eCommerce Strategies,” and eCommerce Evangelist for Manufacturers at Ecommerce MGMT, is an eCommerce whizz with some great tips to share. In this episode of Manufacturing Happy...
by Chris Luecke | Sep 1, 2020 | Marketing, Podcast, Show Notes
Wendy Covey is a maven of technical marketing. She is the CEO & Founder of TREW Marketing, an agency that educates middle-market engineering companies on technical buyer behavior and how to utilize inbound marketing and sales methodologies to generate more demand....
by Chris Luecke | Aug 25, 2020 | Marketing, Podcast, Show Notes
Joe Sullivan has been making his mark on B2B marketing for well over a decade. He’s the Founder of Gorilla76, an industrial marketing agency that helps mid-sized B2B manufacturers identify, attract, engage, and drive sales opportunities with ideal-fit...
by Chris Luecke | Jun 23, 2020 | Marketing, Podcast, Show Notes
How do you rebrand an iconic St. Louis beer that’s 169-years-old? You need to understand the cultures it connects with, create a customer base that drives the brand forward on your behalf, and have passion that allows you to make courageous decisions. No one knows...
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