by Chris Luecke | Feb 15, 2022 | Marketing, Podcast
Eddie Saunders Jr. is a guy who wears a bunch of hats. He’s the Creative Director and Brand Collaborator at Flex Machine Tools. He’s got a background in theater. He runs an MMA gym. But – since this is a manufacturing podcast – you’re most likely to know...
by Chris Luecke | Nov 16, 2021 | Marketing, Podcast
What’s it like to be in the business of “selling smiles”? Jake Kilcup, Chief Operating Officer at Rocky Mountain Construction, fills us in. Rocky Mountain Construction or RMC is a roller coaster manufacturer based in Hayden, Idaho. If you’ve ever taken a ride on...
by Chris Luecke | Sep 7, 2021 | Education, Marketing, Podcast
Is it time to finally put the spotlight on manufacturing? Traditionally, manufacturing has been a world people outside the industry don’t hear much about. It’s not seen as a flashy industry. People aren’t making TV shows and Hollywood movies about it. Manufacturing...
by Chris Luecke | Mar 9, 2021 | Marketing, Podcast, Show Notes
If you’re familiar with the term “digital twin” in manufacturing, maybe it’s time to start thinking of blogs, videos, and social media content as the digital twin of your sales force. Greg Mischio is the Owner & Founder of Winbound, a marketing agency that...
by Chris Luecke | Dec 15, 2020 | eCommerce, Marketing, Podcast
Curt Anderson, author of the fantastic book “Stop Being the Best-Kept Secret: Manufacturing eCommerce Strategies,” and eCommerce Evangelist for Manufacturers at Ecommerce MGMT, is an eCommerce whizz with some great tips to share. In this episode of Manufacturing Happy...
by Chris Luecke | Sep 1, 2020 | Marketing, Podcast, Show Notes
Wendy Covey is a maven of technical marketing. She is the CEO & Founder of TREW Marketing, an agency that educates middle-market engineering companies on technical buyer behavior and how to utilize inbound marketing and sales methodologies to generate more demand....
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