by Chris Luecke | Mar 8, 2022 | Podcast
Our guest this week is Jose Palomino, the CEO of Value Prop. Jose works with B2B business owners to unlock new growth by helping them ensure their value proposition actually aligns with the biggest challenge their ideal customers are facing and making sure...
by Chris Luecke | Nov 16, 2021 | Marketing, Podcast
What’s it like to be in the business of “selling smiles”? Jake Kilcup, Chief Operating Officer at Rocky Mountain Construction, fills us in. Rocky Mountain Construction or RMC is a roller coaster manufacturer based in Hayden, Idaho. If you’ve ever taken a ride on...
by Chris Luecke | Mar 9, 2021 | Marketing, Podcast, Show Notes
If you’re familiar with the term “digital twin” in manufacturing, maybe it’s time to start thinking of blogs, videos, and social media content as the digital twin of your sales force. Greg Mischio is the Owner & Founder of Winbound, a marketing agency that...
by Chris Luecke | Sep 1, 2020 | Marketing, Podcast, Show Notes
Wendy Covey is a maven of technical marketing. She is the CEO & Founder of TREW Marketing, an agency that educates middle-market engineering companies on technical buyer behavior and how to utilize inbound marketing and sales methodologies to generate more demand....
by Chris Luecke | Aug 25, 2020 | Marketing, Podcast, Show Notes
Joe Sullivan has been making his mark on B2B marketing for well over a decade. He’s the Founder of Gorilla76, an industrial marketing agency that helps mid-sized B2B manufacturers identify, attract, engage, and drive sales opportunities with ideal-fit...
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