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43: Using Content to Create a Digital Twin of Your Sales Team with Winbound’s Greg Mischio

by Chris Luecke | Mar 9, 2021 | Marketing, Podcast, Show Notes

If you’re familiar with the term “digital twin” in manufacturing, maybe it’s time to start thinking of blogs, videos, and social media content as the digital twin of your sales force. Greg Mischio is the Owner & Founder of Winbound, a marketing agency that...

25: Marketing to a Technical Audience with Wendy Covey

by Chris Luecke | Sep 1, 2020 | Marketing, Podcast, Show Notes

Wendy Covey is a maven of technical marketing. She is the CEO & Founder of TREW Marketing, an agency that educates middle-market engineering companies on technical buyer behavior and how to utilize inbound marketing and sales methodologies to generate more demand....

24: Building an Industrial Marketing Roadmap with Joe Sullivan

by Chris Luecke | Aug 25, 2020 | Marketing, Podcast, Show Notes

Joe Sullivan has been making his mark on B2B marketing for well over a decade. He’s the Founder  of Gorilla76, an industrial marketing agency that helps mid-sized B2B manufacturers identify, attract, engage, and drive sales opportunities with ideal-fit...

19: B2B Marketing Lessons from a B2C Company with Corey Smale

by Chris Luecke | Jun 23, 2020 | Marketing, Podcast, Show Notes

How do you rebrand an iconic St. Louis beer that’s 169-years-old? You need to understand the cultures it connects with, create a customer base that drives the brand forward on your behalf, and have passion that allows you to make courageous decisions. No one knows...

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